SEEING LEARNERS, BUILDING LEADERS

A modern healthcare brand transformation designed to bring clarity, trust, and authority across every patient and physician touchpoint.
Event Identity
Editorial & Print Design
Experiential Creative

Our Role & Deliverables:
Unbox Creative Studio was engaged to design the full visual identity system for the 2024 convening. We created a cohesive suite of print, digital, and environmental designs that aligned with Education Evolving’s mission and the event’s theme.Deliverables included:Event logo lockups & identity system (wordmarks, graphic assets, color palette)Event posters and banners for Guthrie Theater and public spacesPresenter credentials & name badgesStage design & environmental graphics for breakout spaces and keynotesDirectional signage (“Breakout Sessions Ahead,” welcome signage)Digital & print marketing collateral (registration posters, social graphics, stickers)Merchandise & apparel (event T-shirts, branded stickers, tote concepts)


Design Concept:
The identity was built around three core visual ideas:Birds in Flight → representing students as leaders, each with unique patterns yet part of a collective movement.Watercolor Gradients → symbolizing creativity, equity, and the blending of diverse identities and voices.Playful Illustration & Typography → pairing bold, modern typography with hand-drawn textures to balance professionalism with approachability.The system extended seamlessly across physical environments, digital media, and participant experiences — creating a unified, inspiring atmosphere for attendees.

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