SEEING LEARNERS, BUILDING LEADERS

A modern healthcare brand transformation designed to bring clarity, trust, and authority across every patient and physician touchpoint.
Event Identity
Editorial & Print Design
Experiential Creative
Three hanging banners between large stone columns on a building facade, left banner with text 'Seeing Learners Building Leaders' and event date May 7.24 at Guthrie Theater & Online with bird illustrations, center banner with text 'Breakout Sessions Ahead Level 4/5' and green bush graphics with birds, right banner with text 'Breakout Sessions Ahead' and similar bird illustrations on a pastel background.
Two vertical banners side by side with illustrations of flying birds and stylized clouds; both display the text 'Seeing Learners Building Leaders' and 'Student-Centered Learning for Equity', hosted by Education Evolving and supported by Bush Foundation. The left banner has a light blue background with teal clouds, and the right banner has a gradient background pastel-colored clouds and birds.
A woman with a braid, wearing a light hoodie and ripped jeans, sits on a tall black stool next to a decorated display board with text 'Seeing Learners Building Leaders Student-Centered Learning for Equity' and colorful abstract designs and butterflies.
Event poster with a soft pink, yellow, and purple gradient background featuring stylized birds in pastel colors flying near the bottom. Bold text reads "Seeing Learners Building Leaders" with subtext "Student-Centered Learning for Equity." Event date is May 7-24, and the location is Guthrie Theater and online. Logos for Bush Foundation and Education Evolving appear at the bottom.
Man wearing a white t-shirt with the text 'Seeing Learners Building Leaders' and a colorful abstract design of birds on the front, standing against a brick wall with large red and teal graffiti art.Poster with the text 'Seeing Learners Building Leaders, Student-Centered Learning for Equity' and event details 'May 7.24, Guthrie Theater & online' against a colorful abstract background resembling a face profile, with illustrations of four stylized birds in the lower left and logos for Bush Foundation and Education Evolving in the lower right.
Two modern white armchairs with black metal frames and wooden armrests set against a patterned beige backdrop with green shrub illustrations on the left and three stylized flying birds above, with the text 'Seeing Learners Building Leaders Student-Centered Learning for Equity' in the center.A young man with short brown hair sitting on the floor facing away, wearing a white oversized T-shirt with black text and small graphic designs on the back, reading 'Student-Centered Learning For Equity' among other phrases and symbols.
Event poster with the text 'Seeing Learners Building Leaders' and event details 'May 7 2024, Guthrie Theater & online.' The poster has colorful abstract background with illustrations of five stylized birds in pastel colors flying upward. A registration callout at the bottom reads 'Student-Centered learning for Equity' with a URL and a 'Register Now!' button.A black A-frame signboard on a sidewalk features colorful abstract artwork with birds and plants at the top, text reading 'Seeing Learners Building Leaders,' and a handwritten 'WELCOME' below, with a small logo for Education Evolving at the bottom.

Our Role & Deliverables:
Unbox Creative Studio was engaged to design the full visual identity system for the 2024 convening. We created a cohesive suite of print, digital, and environmental designs that aligned with Education Evolving’s mission and the event’s theme.Deliverables included:Event logo lockups & identity system (wordmarks, graphic assets, color palette)Event posters and banners for Guthrie Theater and public spacesPresenter credentials & name badgesStage design & environmental graphics for breakout spaces and keynotesDirectional signage (“Breakout Sessions Ahead,” welcome signage)Digital & print marketing collateral (registration posters, social graphics, stickers)Merchandise & apparel (event T-shirts, branded stickers, tote concepts)


Design Concept:
The identity was built around three core visual ideas:
Birds in Flight → representing students as leaders, each with unique patterns yet part of a collective movement.
Watercolor Gradients → symbolizing creativity, equity, and the blending of diverse identities and voices.
Playful Illustration & Typography → pairing bold, modern typography with hand-drawn textures to balance professionalism with approachability.
The system extended seamlessly across physical environments, digital media, and participant experiences — creating a unified, inspiring atmosphere for attendees.

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Stack of sealed cardboard moving boxes in a living room with a dark gray brick fireplace, gold-framed mirror, white walls, wooden floor, and potted plants near a window.